Healing Center Retail Boutique Business Plan

Mission Statement To enhance the quality of life experience for everyone through the sale of healing-related and wellness products in an inspiring atmosphere that reflects our values of social and environmental responsibility, conscious living personal growth and expanding consciousness. Vision A retail boutique that carries a wide variety of products often hard to find in one location including a comprehensive selection of educational books, audios, DVD’s and videos, yoga-related clothing and props, health items such as aromatherapy and essential oils, flower essences and homeopathic remedies, and a variety of lifestyle gift items from statuary to body care products. The Healing Center Retail Boutique has significant opportunity for creativity, growth, expansion and success. Opening with an inventory of approximately $10,000, we recognize the need for additional inventory up to and exceeding $25,000 in order to establish the boutique as a “destination” in the marketplace. We feel that as the Healing Center is established, daily sales will grow to higher levels. In addition, the retail boutique will act synergistically with all the other programs to draw interest, activity, and vibrancy to the entire Healing Center. Many of the items that we will carry in the store are not typically found in one location. All the items available at the boutique will complement and supplement the programs and services offered at the Center. The following retail categories continue to be developed and expanded: • Clothing: Men’s and Women’s, Yoga and Casual • Books: Healing, Spirituality, Yoga Instruction, Self-Improvement • Music: Meditative, Sacred Chant, Kirtan, New Orleans music • Videos and DVD’s: Yoga and Pilates Instruction, Videotaped courses that have been offered at the Street University • Audio Books: Conscious Living • Sacred Art: Statuary, Sacred Environment Products, Stained Glass • Lifestyle Products: Aromatherapy, Candles, Body Care • Yoga Supplies: Mats, Props • Gift Items: Sundry and Miscellaneous (Could feature crafts created by locals in Street University workshops) • Healing Center Brand Items: Logo Clothing, Jewelry, Various Gift Items. • Bottled water sales . . .branded healing center bottles water . ..consider a fillling station to emphasize recycling as well as bottled water sales from LOCAL spring water distributor. • Other revenue streams to consider . . . Revenues from audio rentals /download toMP3 Players. Bicycle rental: through the retail center to promote the sense of culture as the center sits on a dedicated bicycle path. It is our intention to create an easily recognizable Healing Center Brand that inspires and bridges mainstream markets with logo wear, lifestyle enhancement products, natural body care, clothing, and cultural arts. We believe that this trend of infusing spiritual elements into brand building will continue to grow. Market research has found that people are starving for brands that would enhance their spiritual experience and that have an impact on their well-being and happiness. In addition, the boutique will complement all activities and programs in the Healing Center. Healers, shamans, teachers and performers who participate in the Healing Center can offer their books, DVD’s, CD’s and any related products or crafts through the boutique. The retail boutique can serve as a vehicle that will help us to connect not only in our local community, but with other people both nationally and internationally. Online E-Commerce Store The technology revolution has provided retailers with tremendous opportunities for increasing the efficiency and effectiveness of doing business. All business-to-consumer markets offer the richest potential on the Internet. With on-line sales surpassing $100 billion last year in the United States and continuing to grow at double-digit rates, retailers are seeing greater profitability with their online operations. E-Commerce in the United States, a new report from eMarketer, is the most effective way to sell products and services. We believe that as the retail categories and products are thoughtfully developed there is a strong opportunity to create an E-Commerce presence through a website, which will generate significant brand recognition and additional revenue. We will be extremely active on a daily basis with the needs and wants of our customers. As we merge our experience with the feedback we are receiving on a grass roots level, we feel that we can directly translate this experience into a well-developed E-Commerce business. Market: A newly paved St Claude, possible Street Car and bus lines on St. Claude, St Roch Market, new businesses on St Claude, dedicated bicycle paths, and Blakeley’s “Target district” at St. Claude and St Roch creates a critical mass of activity and business on the street spearheading an economic revival along the lines of a Magazine St. Further, St Claude could be branded as “The Healing Arts Corridor,” making it a destination for tourists who are embarking/debarking from cruise ships at the Bywater’s two cruise ship docks. People visiting healers, attending performances and classes at the Street University and patrons of the Health Food Café would be naturally drawn to the retail boutique in order to bring some of their Healing Center experience home with them. Projected Space Needs: The Retail Boutique will lease space from the Healing Center per square foot. We will need 900 square feet of retail space as well as storage space and small office space. Capital Needs: Proposed opening with 10,000 worth of consignment inventory at a 60/40 shared revenue. (retail/artist-consignee) (Low investment with documentation to support committment to drive revenues on the part of retail and supplier) 5000-7000 start-up for clothing and other tangible goods. Projected Operating Budget Annual Sales (operating on a 10% increase year to year) Year 1 141,000 Year 2 155,000 Year 3 170,000 Rent - $1200 per month. Electric included? / 5 year lease with 5 year option. 10% cap. 300 days a year open - negotiable based on synergy with Healing Center Hostess / Discussion open on 5 day per week vs. 7 day per week. Hostess splits desk / retail duty with retail center contributing to labor costs. Est. yearly labor / 35,880 / 2400 per month / with employer compensation at 15% 360. ****Key factor in brining down this number is a labor plan with the healing center to coordinate labor with healing center desk clerks or greeters.*** Bulk of sales on Saturday and Sunday - $1,000.00 / rev. per day. 96,000 Remainder sales M- Friday / balance of five day week / rev. per 45,000 (***remember / 3 days for a total of five days) $220 / per day Year 1 / Monthly sales goals. January, June, July, August, September and December- 9,000 per month in sales Feb. March, April, May, October, November - 12,600 per month in sales Web Design SuJen Webs